The feminine is not just a marketing buzzword. It is a real force that moves around us and shapes our world. The feminine energy reveals itself in an emotive, intuitive, artistic and sensitive way.
Within the world of design, we have come to accept that we need to think of the customer in a holistic way. How do we interact with them? How do they feel when they come into contact with our product? How can we make their experience as enjoyable as possible? Designers are often reminded of this when they’re looking at their design through the lens of “How will this make me feel?” We explore how designers can use the Emotive Mixed-Media approach to abstractly capture feelings and moods into visuals that can be used for various purposes and to differing effect. (see also Emotive Mixed Media Writing Style)