Developing a digital media strategy.
Digital Media does best when we incorporate the principles of good information architecture. Then, people receive something they value. Under these conditions Digital Media excels at:
- serving as a guide to products & services, enhancing the customer experience
- improving the quality of products and delivery via direct access to consumers & their input
- dispenses with costly and ineffective commercial ad campaigns, since good customer reviews work far better
...just a few of
Website & Design
Branding & Influence
...and so much more!
Want to learn all about digital media marketing?
Update Your Business Plan
Every business needs a business plan. If you are an established business, you likely have a plan already. This is the central plan that you will return to and elaborate upon as your enterprise grows and develops.
It is a good idea to dust it off and review your business plan every so often because the social and economic environment steadily changes and your business needs to evolve along with it. Certain trends may call for adjustments and new things are always on the horizon. Your competition changes as well and its a good thing to look at what they are doing in response to the current context.
Design Thinking is a big part of Project Management. And it is quite an Art unto itself. In today’s modern Systems, solutions will Emerge from the overall Complexity, so long as we skillfully create the appropriate Environment via Generative Facilitation.
A simple timeline is no longer sufficient. Not only will you need good Information Architecture and Design Thinking, but you will need Systems Theory and Fractal Analysis for the Data and Evaluation. Everything runs on Information. A specialist can help you here and we are ready to help.
Case-By-Case Study & Analysis
Our Field Investigator is knowledgeable in Appreciative Inquiry so as not to disrupt your established process. We get you the facts you need for a conclusive solution.
It’s how we increase engagement and decrease response time, while generating more high quality leads.
Individual Mileage May Vary
Some Companies have a team-system where one department is responsible for the Design (for example) and another is responsible for the Branding while a third is responsible for the Sales and Marketing, etc. We employ a similar concept but we’re faster than a team. We also retain the continuity that a team loses in the mix. All consolidations of the essential Concept are retained by one Creative Director. This is very important and leads to a unified outfacing product with internal strength and integrity. People sense that and like it.
Other companies like to outsource various components of their design. I’ve done that myself (and really, I have no problem with that for some cases because it can result in a basic product at a cheaper price. I would do that for you, if it were the solution that makes the most sense, for you in your particular case). It can be a real headache though and also consume inordinate amounts of time. And in the end, I’ve never really gotten a superior, coherent product that way. But it is suitable for a basic product. So we give you a quality, substantial product with someone that you can call up and communicate with. We can explain what we’re doing and why. We can discuss things. Changes are not a problem. Satisfaction is more assured and your customers can intuitively sense the difference in the ensuing result. Our collaboration becomes a Joy and it shows.
Speaking of Joyful Collaboration, have you ever looked at efforts from some companies at clumsy or forceful ‘community engagement’? It is often quite transparent that somebody read an article on ‘engagement’ and assigned a surrogate to get something on-board. Human radar is exquisitely sensitive to process and motive and will shun such efforts immediately. You can definitely run people off with the wrong approach.
What a difference Joy and Mastery makes when putting something out there for people to consider. If you are considerate, then folks will consider it! The process by which a digital media contribution is brought into being will come across intuitively and 9 of 10 Humans can sense the difference in the energy and purpose behind it. Frantic, hurried, shifty, dubious and insincere shared-media are transparent in their deficiencies. So it really makes a difference whether the media is put together piecemeal in a chop-shop or brought to life while nurtured in a loving environment through Joy and Meaning. Whether you hire us, or somebody else, I always advise that you find out whether the labor is one of love and passion for the work. It can make all the difference in the world and you’ll feel better about it, too!
We’ve tried a lot of different models of the newer concepts in team delivery methods and while the results are varied, we like them both philosophically and practically. We’re proponents of holism and the holarchic structural approaches as well as generative collaboration and consensus-building. We like to believe that the results of our experimental openness show in what we do. We are certainly happier about doing it.
We are also major proponents of synergistics, the practical application of a rather rigorous scientific theory put forth by Peter A. Corning quite some time ago. We believe, as does Mr. Corning, that it represents a more Progressive theory of Human Socio-Cultural Evolution.
What I bring to the Table
All this Theory, Practice and Experiential Knowledge…
Personal Branding & Influence
Reach out with any questions you have.
It all starts with Connection. Once you reach out, we can begin to leverage all our collective Network assets. We’re meeting talented, dynamic, and motivated people all the time and we want to keep that energy circulating. We want to include you and we want you to include us. If you are inspired to get involved, then we are ready to share in the Journey. Give us a call or email us (or use the convenient ‘Contact Us’ form). We’re looking forward to it!
(three-three-six) Three Eighty-eight, Fifty-eight Thirty
Mon - Fri 10:01am - 5:55pm
Our Service Area
Greensboro NC, Danville VA, Burlington NC, Reidsville NC, and adjacent areas.